Sales are directly related to in-store retail jewelry displays. According to NPD Group study, window displays influence 24% of purchases. When visitors enter your store, displays have a considerably larger part in influencing their purchasing decisions.
Consider the following: 7 out of 10 customers who enter a store intend to buy. This provides your jewelry displays a lot of power that you may use to captivate clients and increase sales.
What is contained in this post?
Boutique and merchant jewelry display ideas
How to Display Jewelry: Tips for Organizing Your Jewelry Display Case
Create a map of your showcase.
Include some white space.
Make use of vertical display space.
Use a lot of mirrors.
Consider portability.
Every jewelry business or boutique should have six jewelry displays.
Jewelry display tricks you should try right away
Ideas for Jewelry Display in Boutiques and Retail Stores
Before we begin, it's crucial to remember the importance of jewelry visual merchandising.
Visual merchandising is the process of exhibiting things in order to attract and urge customers to buy. Visual merchandising, particularly jewelry visual merchandising, can have a significant impact on impulse purchases.
Even meticulously planned purchases, where clients know exactly what they want to buy, might be ascribed to your display setup.
After all, if customers don't see the item they're looking for, or something similar to it, they'll abandon your store. It's that easy!
Now, let's talk about jewelry visual merchandising concepts!
The jewelry display options described below can be used in conjunction with one another. Alternatively, you might focus on one jewelry display idea to offer your store a distinct personality.
1. Arrange and display your jewelry by price point.
Most jewelry stores do not specialize on one style of jewelry.
Buyers can stroll into Tiffany & Co and shop for sterling silver jewelry under $500 or diamond jewelry above $10,000.
Even if the jewelry selection is limited, there are frequently several pricing points within the same store.
2. Arrange your jewels by collection.
This is a popular jewelry display idea that can be found in high-end establishments all over the world. The goal behind this concept, as opposed to exhibiting jewelry by kind (rings in one section, necklaces in another, etc.), is to impress the customer with the entire set.
Jewelry items do not need to be part of an actual collection for this jewelry display idea. You make the call!
As long as the jewelry is designed in a similar style and complements one another, it can be displayed as a single showcase set. Consider a minimalist style bangle next to a minimalist style pair of earrings, for example.
3. Add a splash of color to your display area by using an accent color.
This is not your standard two-tone jewelry display concept. With an accent color, you can just change the color of certain risers and bases, as well as the color of a display item here and there, and you're done! You've just given your presentation the boost it needed!
Pro tip: The jewelry on exhibit with the accent color should be highlighted, since this will direct the eye to it first.
4. Create zones with various colored jewelry displays.
You may transform your showcase into an enticing viewing experience with this jewelry display design.
This jewelry display concept is ideal for showing jewelry by collection. When customers see clearly defined zones denoted by color, they are enticed to come check it out!
Using a color-coded jewelry display idea also reduces the senses-overload that clients may have when confronted with too much dazzling in their face. They may enjoy each collection for its unique design because they have clearly defined regions.
Read our post on jewelry inventory management for more information on how to avoid option overload.
How to Display Jewelry: How to Set Up a Display Case
1. Plan your showcase ahead of time so you know what to order.
It's always a good idea to start with a rough draft of what you want your showcase to look like. You can then arrange the display components properly.
But don't limit yourself! You want an evolving display that you can change up whenever you want. Purchase with intention, but not in exact numbers.
Do you want an expert to design your showcase? Check out Allure's full showcase sets, which may be further customized for your store.
2. Use white space
White space, often known as negative space, is the empty area between objects in visual merchandising. This offers the eye "a break" so it can comprehend each object without being overwhelmed by the full display.
White space, like everything else in design, is a balance! Too much and your display case will appear empty; too little and it will appear cluttered.
Experiment with removing and replacing display items. Even better, seek a second opinion to help you get it right.
3. Make use of vertical display space as well as horizontal display area.
What happens when cities' streets surpass their carrying capacity? They advance!
Mix taller and shorter items to maximize your showcase space without crowding it. You'll gain extra marks for design, and it's easier on the eyes, with more "white space" between pieces.
4. Use a lot of mirrors.
Nobody likes to stand in line to look in the mirror. Having plenty of mirrors is the best method to encourage clients to try on jewelry.
You can also get foldable mirrors, such as Allure's leather folding mirror below, if you want to display your jewels during a show.
More jewelry retail mirrors can be found here.
5. Consider how portable you want your displays to be.
Consider exhibits that are easy to move around if you intend to remove them from the showcase every night or if you are preparing for a performance.
Lightweight trays, fold-over necklace stands, chain boards with easels, and other items are available.
Six Jewelry Displays That Every Jewelry Store or Boutique Should Have
Below are some jewelry display ideas that might liven up an otherwise boring showcase.
Use these jewelry displays sparingly for statement items, or be creative by using multiples to tie your showcase together in a streamlined manner. (For instance, arrange them in a row at the front or back of a setup.)
1. Bangle Pillow or Watch
A watch or bangle pillow adds interest and tenderness to the entire setting. This watch pillow can also be exhibited upright for a more dramatic appearance.
2. Statement Ring on a Single Ring Stand
Of course, one of the purposes of visual merchandising is to highlight a product's intrinsic beauty. This is nicely accomplished using a single ring stand.
This retail jewelry display concept doesn't have to be a traditional ring finger! There are additional amazing single ring displays that can make your showcase stand out.
Consider the following:
3. The Earring Tree
An earring tree displays those dangling jewels in a way that no other earring display can. Earring trees, as the name implies, allow you to "hang" earrings from their branches.
Include one or more in your collection. Earring trees are also ideal for different heights!
4. Risers and bases
Jewelry display bases and risers give vertical room to your showcase while also adding interest. They are a must-have if you want to project a genuine professional appearance.
Even in an image that only shows bases and risers, it's simple to see why they'd provide a professional touch. Take a peek at that contemporary modular effect!
5. Long Neck
Tall neck jewelry displays are more adaptable than you may expect. Tall neck busts are ideal for layering numerous thinner pieces at once, in addition to that stunning necklace.
The tall neck seen here is a window must! For a commanding window display, use two tall necks in a face-off configuration.
two extra-long necks for showcasing jewelry in the window
Bracelet Dome or Bracelet Ramp
Bracelet ramps, whether softly sloping or with a straight incline, add a neat flow to your display.
If your display was missing something to bring everything together, this may be it!
Place the taller end of a bracelet ramp next to a medium-height display piece to gently draw the eye down. These are usually located near the front of a display layout.
There's no need to be concerned about the bracelet slipping off! The bracelet ramp has an elastic band to hold it in place.
Instantly upgrade your conventional showcase with jewelry display tips that make all the difference in seconds.
It's the instant makeover your display required to drive more purchases!
1. Remove anything from the display case's first three inches.
The eye may overlook certain elements, which only serves to detract from and clutter your overall style.
2. Look for display pieces that can be combined.
It's ideal if you can find the same display components in different heights. You can add more "white" space to your display layout by placing them next to each other.
Remember that, like taller displays, clustered displays of varying heights belong in the back, so place them there.
3. Take your curved displays from the middle of a showcase set and place them at the collection's edge.
This may seem small, but curved elements do a great job of drawing the eye to the following showcase set.
This is why:
Curved edges, researchers discovered, better suit natural head and eye movement. So, what better way to entice people to keep looking than with curvaceous displays?
Furthermore, displays with curving shapes bring life to your showcase, and placing them near the edge gives the entire presentation, well, an edge...
Curvy displays that entice the eye to explore further include:
Use two of the same curving displays on either side of a set to create a symmetrical display area.
4. Select a signature piece as your focal point.
Your best location is in the center back of your exhibit! Set it aside for a one-of-a-kind item, a best-seller, or switch it up every day for something new.
Make sure you inform customers about it!
Conclusion
I hope you found a new display concept you'll be delighted to use in your boutique here!
The trick is to maintain renewing your display selection and setup on a regular basis. This will encourage browsing clients who are hungry for more to return...
Don't forget to give your display one last glance from the customer's point of view! You might have missed a massive display that was blocking their vision.
Last but not least, remember that nothing is set in stone. Your display parts aren't nailed in! Enjoy yourself with your setup!
