Views: 257 Author: Lydia Publish Time: 2023-12-19 Origin: Site
The new consumption track has been activated after participating in the baptism that took place in the year 2020. Every day, new brands are created as a result of collaborative efforts to promote both capital and traffic. A set of eyes is required in order to uncover "beauty" when it comes to discovering reputable companies. However, the beauty of a brand is not only reflected in the visual system and appearance of the product, but it is also mirrored in the numerous sensory worlds of touch, hearing, smell, and other senses. Fragrance is a symbol of a sensitive lifestyle that exudes a pleasant perfume, which is known to pique the interest of more youthful individuals.
According to the Research Report on perfume Industry Market Outlook and Investment in 2020, it is anticipated that the market size of perfume in China would surpass 40 billion yuan by the year 2022. This is the year that the report was published. As a result of the allure of the blue ocean market, new fragrance brands that are produced domestically have emerged like mushrooms after it has rained.
The concept of "Oriental plant fragrance" serves as the foundation for Guanxia, which was established in April of 2019, and it investigates the emotional tie that Chinese people have to their memories. Adhering to the initial objective of "creating original oriental plant fragrance," the company has discreetly grown popularity on social media platforms such as WeChat, Moments, and Weibo since the debut of the first product. As a result, it has become the most popular aromatherapy brand in the world today.
On the very first day of the product's launch, it was only via the founder's personal network of friends that it was able to sell one thousand units. Without making any investments in promotion, the team relied on word-of-mouth to produce more than sixty percent of repeated sales that were made naturally. In the same year, they were successful in obtaining finance from Zhenge and IDG for the A-round.
An distinctive gift box packaging that has been carefully tailored for the brand's range of products, the Wooden Core Aromatherapy Candle Gift Box is a gift box that is made of wood. The packaging of the product has a minimalist design in its look, which allows it to effectively incorporate the closeness of the Guanxia brand to nature, pay attention to breathing space, and create an atmosphere that is reminiscent of mountains, rivers, fields, and human plants and trees.
The appearance of the gift box that Fangzheng offers is more in line with the brand's aesthetic, sticking to the picturesque vision that is based on Eastern imagery. It complements the handcrafted frosted white porcelain wax cups that are contained within, which are clean and one of a kind, with careful touches.
Right from the moment the present box is opened, the recipient is completely submerged in the faraway world that is brought about by viewing summer. Time is firewood, natural seasoning, and the changes of the four seasons in memory, despite the fact that time is lengthy. These changes are not urgent at this moment, and they are told by observing summer in a fragrant tone.
Maintaining a continuous green and environmentally friendly packaging concept is something that this design scheme continues to stick to. The exterior of the box is constructed out of a unique paper substance, which gives it a natural appearance and draws attention to the texture of the goods. Additionally, the low friction surface has the potential to create a high-precision printing effect, which leads to an increase in the visual delight.
A fundamental ground cover design is utilized for the structure of the packaging. This design has strong internal bonding and no gaps between the product. Additionally, the packaging is not easily shaken, which ensures that the contents are well protected. We implement national environmental protection policies together with the brand, in response to the national appeal for green mountains and clear seas. There is no adhesive bonding involved in this process.
A clean and ambient appearance, a simple design that does not dominate, and the creation of a hazy Eastern style that resonates with customers are all characteristics that are important. The product is endowed with a more attractive imagination, the consumer's expectations are enhanced, the consumer's desire to share is promoted, and the social media autobiography is triggered.
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