It's likely that your clients detest packaging presents. They can be searching for presents that are simple to wrap or, better yet, for someone to wrap them professionally. For this reason, you want to think about putting up a retail gift wrapping station at your boutique, which will undoubtedly provide a benefit that clients are looking for.
In a OnePoll survey, 52% of respondents agreed that the worst aspect of the holiday season is... Their response? packing presents.
This makes reasonable given that Americans wrap holiday gifts for three hours on average. In reality, 25% spend four hours or longer.
The lesson here is that shoppers might be greatly attracted to a retail present wrapping station as they are making their selections. Providing gift wrapping services might be a useful strategy to increase sales around the holidays.
What is contained in this article?
A retail gift wrapping station: what is it?
Why Establish a Station for Retail Gift Wrapping
How to put up a station for wrapping gifts in stores
Choose a location.
Stock your display with everything you'll need.
Aim for visibility and usefulness.
Time- and Money-Saving Strategies
What is the appropriate fee for gift wrapping?
A retail gift wrapping station: what is it?
A special place set aside in a retail establishment to wrap gifts for customers' purchases is called a retail gift wrapping station. Providing retail gift wrapping is not always a year-round service.
Having a seasonal gift wrap station—which means you won't provide gift wrapping all year long—can significantly increase holiday sales. You can set up your wrapping station after Thanksgiving and before Mother's Day and Valentine's Day.
Most importantly, market your boutique and the limited-time gift wrapping service as much as possible. This should be done even before you set up shop.
If you sell jewelry or other retail items that are more "giftable" throughout the year, think about regularly providing the easy option of in-house, expert present wrapping.
Why Open a Retail Station for Gift Wrapping?
1. You are providing them with a convenience.
You still save them the trouble and effort of having to buy their own wrapping supplies and wrap the gift, even if you charge for this convenience (more on that later).
2. The experience of the consumer is improved by gift wrapping services.
First rule of retail sales: make your consumers feel important. It's true that you are aware of this. Offering customers a professional gift wrap in addition to your standard packing definitely takes things up a notch. Sure, thanking them for their business and gift-wrapping their purchase in a lovely retail bag is useful.
When you skillfully package their purchase and present them with their exquisitely wrapped gift, it's your way of treating the consumer like royalty. particularly if they adore your wrapping!
3. A retail present wrapping station brightens your store for the holidays.
Enhance the festive mood with your present-wrapping station! You may add some holiday happiness to the space by utilizing wrapping paper with seasonal and holiday themes.
It's also a simple method to include the seasonal color scheme into your packaging. Many stores alter their retail packaging to reflect the colors of the season. This can get expensive, particularly if you still have stock after the season. It is significantly less expensive to tie holiday color ribbons and still offer a festive touch.
4. Additional profit
You can profit from your gift wrapping business even if it is provided for free, as will be covered in more detail later in this post.
How to put up a station for wrapping gifts in stores
Choose a location.
Where should your gift-wrapping station be placed? It may seem most convenient to you to relegate this service to the back of the shop. However, you would be losing out on the excitement that this service may generate for your shop!
Think about positioning your station next to the cash register.
In this manner, completing the checkout process with a gift wrap will be simple.
An additional benefit is that you can utilize a drawer to store tissue paper sheets in an organized and easily accessible manner if your counter is configured with extra drawer space. How simple!
Place it next to the door or in front of an outside window.
Show shoppers that gifts are being given! It can encourage them to visit and look at your products.
Pro tip: Just watch out that you don't obstruct pedestrian traffic. Ascertain that there is adequate space for standing without obstructing the "path" that leads to and from the door.
Equip your stand with everything you'll need.
After you've chosen a spot, it's time to stock your stand with all the wrapping paper, ribbon, tissue paper, and present boxes you'll need. Remember to carry the scissors and tape!
To boost productivity, strive for usability and visibility.
To avoid having to look for your scissors, keep placing them back in the same place!
To save time while making decisions, arrange everything in front of you (except for the tissue paper, if you're keeping it in a drawer). This will allow you to view all of your options. In this manner, you may see which ribbon should match the wrapping paper as you choose it.
For easy cutting and dispensing, you really need a wrapping paper dispenser!
Time- and money-saving ideas for your retail gift wrapping station
1. Order from a gift wrapping wholesaler to keep costs down.
You can buy single products from Allurepack, like a single spool of ribbon. Purchasing in bulk isn't the only option to buy wholesale!
2. Pre-wrap a number of well-known items.
You may then easily swap it out for the wrapped item when clients come in with one of those things and ask to have them wrapped.
Make sure that wrapped things are on show. Because it is all packaged, shoppers might even be tempted to pay for one. It's sitting there all nice, so why should they take the effort to choose and package it better? Recall that many people actually detest gift-hunting!
3. Avoid throwing away extra ribbon and gift paper.
Avoid grabbing the scissors first! To properly estimate how much paper you'll need, start by placing the present on the rolled out paper.
Apply the ribbon in the same way. Once the ribbon is tied, do not cut. In this manner, you'll be chopping off only what is needed.
4. Employ ready-made bows or stretch loops
Instead of tying ribbons, stretch loops—pre-tied bows on an elastic—are a beautiful and practical substitute. Easy, tidy, and timeless. Use stretch loops for a time-saving, fail-proof wrapping method. Another quick fix are our present bows, which are just peel and stick. For an even more elaborate appearance, you can even group some of them together.
What is the appropriate fee for gift wrapping?
Whether or not to charge for the gift-wrapping service should be the actual question here. In the end, a lot of variables come into play, and each shop will have a unique perspective. Here are some concepts to think about:
Give it in lieu of a cash savings.
Prior to the holidays, the majority of stores offer discounts. Free gift wrapping can be provided in addition to or instead of a smaller discount.
Therefore, if your sales are usually 25% off before the holidays, you can drop to 15% off and include free gift wrapping.
Encourage clients to spend more by setting a minimum purchase amount.
For the free wrapping, there is a minimum purchase value that must be met. This enables you to advertise your free service and collect payment if the customer spends less than the agreed-upon amount.
Assess the necessity for an additional employee.
Are you bringing on a second employee to wrap the presents? If so, you should definitely think about adding a little fee to help cover the additional expenses.
However, you might discover that you don't need to hire more after all if you make a few little adjustments to the task divides among the salespeople.
In summary
One frequent misconception about gift wrapping services is that you have to be an expert to wrap presents, but you shouldn't let that stop you.
Anyone can wrap with a few simple tutorials that teach the basics. Remember that basic may be really luxurious as well.
You don't have to worry about your wrapping seeming sloppy if you have classy wrapping goods!
Happy Presenting!
